The Home Health Consultant Podcast · with Mariam Treystman
We thought our admission rate was 75%. It was 58%.
What we covered
- Why agencies lose referrals before Start of Care
- The top reason for the drop-off between referral and admission
- How competitive market dynamics quietly cost you admissions
- Why multiple agencies fighting for the same patient changes the playbook
- Why keeping your own data - and building systems around it - is non-negotiable
When I came into home health in 2020 - from a sales and tech background, not clinical - I thought our admission rate was 75%. That was the number on the dashboard. That was the number we reported. That was the number we believed.
It was actually 58%.
The 17-point gap wasn't because anyone was lying. It was because nobody had defined what "admission rate" meant the same way twice. Marketing counted one thing. Intake counted another. The EMR counted a third. And the referral source - the hospital, the SNF, the physician - saw something different than all three.
So we did the boring work. We mapped every referral that came in over 90 days. Where it came from. When it was received. When it was first touched. When it was scheduled. When it was admitted. When it was lost. And why.
What we found was uncomfortable. Roughly a third of "lost" referrals weren't actually lost in the clinical sense - they were lost in the gap between someone saying yes and someone actually going out to do the SOC. Same-day response wasn't happening. Patients were getting picked up by competitors before we'd even returned the call. The dashboard couldn't see any of that because the dashboard only counted admissions, not the absence of them.
Once we could see the pipeline, we could fix the pipeline. Admission rate went from 58% to 84% in about six months. Same team. Same referral sources. Same EMR. The only thing that changed was that we stopped guessing.
That's the work behind HHA Pros - and what we built HHAEdge to make visible.
The dashboard couldn't see any of that because the dashboard only counted admissions, not the absence of them.
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